# Launching an email newsletter **URL:** \ **Category:** Strategy\ **Tags:** email\ **Created:** [June 17, 2021, 4:09pm UTC](https://community.funraise.org/t/launching-an-email-newsletter/50 "2021-06-17T16:09:00Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![cyun](https://avatars.discourse-cdn.com/v4/letter/c/58956e/32.png) [@cyun](https://community.funraise.org/u/cyun)\ **Post date:** [June 17, 2021, 4:09pm UTC](https://community.funraise.org/t/launching-an-email-newsletter/50/1 "2021-06-17T16:09:01Z")
We’re looking to start up an email newsletter for our donors. Any advice or tips? How often do other organizations send email? ---
**Author:** ![tony](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.funraise.org/tony/32/6_2.png) [@tony](https://community.funraise.org/u/tony)\ **Post date:** [June 17, 2021, 6:04pm UTC](https://community.funraise.org/t/launching-an-email-newsletter/50/2 "2021-06-17T18:04:15Z")
This is a great topic - just a few quick thoughts from me, but I imagine there will be lots of opinions here. **1. Be Consistent** Send your newsletter at the same time of the month or week. The format of the newsletter should also be consistent, maybe with little variations to spark surprise. Consistency = trust = brand loyalty. **2. Be Concise** Your donors are already receiving 100s of emails a day, half of them are newsletters. In order to stand out from the crowd, you need to provide a joyful and speedy experience for donors. I suggest highlighting ONE main topic in your newsletter, and below that MAYBE two more topics - anything more than that is too much. If it takes a lot of effort to scroll through your newsletter, I’m less likely to open it next time. **2. Be Memorable** A well written newsletter is a joy and feels like a catch up conversation with a friend. If your newsletter is just a weekly task for you - it will be for your readers as well. Have fun with it.